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Xlstat 3dplot5/29/2023 But, practitioners should be aware that different user types exist in online communities, and they should understand these members’ diverse needs to manage these communities successfully and to give a better service to their members. In this sense, it is important for practitioners to know how to motivate community members, to keep them amused and regularly engaged in the community. Online communities are one of the powerful digital sources for businesses to analyze online users’ behavioral data. Finally, an MUT will allow a more nuanced approach when investigating the association between media usage and social implications such as the digital divide. Developers of media systems can match the users’ preferences more precisely based on an MUT, in addition to identifying the target groups in the developing process. A common MUT model can help the Human–Computer Interaction community to better understand both the typical users and the diversification of media-usage patterns more qualitatively. This initial MUT goes beyond the current research literature, by unifying all the existing and various user type models. Based on this examination, a unified Media-User Typology (MUT) is suggested. An overview and meta-analysis of the literature (22 studies) regarding user typology was established and analysed with reference to (1) method, (2) theory, (3) media platform, (4) context and year, and (5) user types. To reach a common framework, a review of the relevant research was conducted. Hence, the present research aims to classify diverse user behaviours into meaningful categories of user types, according to the frequency of use, variety of use and content preferences. Characterising the nature of media-user behaviour and distinctive user types is challenging and the literature offers little guidance in this regard. Considering the increasingly complex media landscape and diversity of use, it is important to establish a common ground for identifying and describing the variety of ways in which people use new media technologies.
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